“Not trying to make a difference, just trying to do better.”
Starting from a small shop in Da Lat, the Là Việt brand has now expanded to 18 coffee shops in Da Lat, Ho Chi Minh City, Hanoi, Quy Nhon, Nha Trang, and even a product showroom in the United States, established in April 2024. Là Việt currently offers 40 products targeting three key customer segments: serving customers who enjoy coffee at home and brew it themselves; providing coffee to other coffee shops; and catering to on-the-go customers, such as tourists who take coffee with them to drink or as gifts.
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For Là Việt, building a successful coffee brand goes beyond just offering great taste and quality, it’s about making coffee a catalyst that connects people and becomes a universal language for the community. Through the rich coffee culture, we aim to introduce the world to the essence of Vietnam—where coffee is not just a drink, but a long-standing cultural tradition that brings people together.
