Sharing the 5 key “Vietnamese Finest” elements of the Là Việt brand, Founder Trần Nhật Quang emphasized the first: Là Việt is a proudly Vietnamese brand born in Da Lat, where the finest Arabica coffee beans in Vietnam are sourced.
Second, Là Việt Coffee proudly uses 100% Vietnamese-sourced ingredients. Despite many options available, as a truly Vietnamese brand, Là Việt remains committed to its core values, focusing on serving the local Vietnamese community.
Third, Là Việt Coffee is dedicated to preserving and celebrating Vietnam’s rich coffee culture, often incorporating this heritage into their products and coffee solutions. As one of the world’s largest coffee producers, Vietnam not only exports coffee globally but also boasts a distinctive local coffee culture that’s deeply cherished.
Fourth, the management team at Là Việt Coffee is fully Vietnamese, with many young and passionate individuals driven to create lasting value for Vietnam’s coffee industry.
Fifth, although Là Việt exports coffee to demanding markets like Japan and the United States, the brand prioritizes serving the domestic market, offering its finest products and innovations to cater to the tastes of Vietnamese consumers.
