Coffee culture has flourished across most provinces in Vietnam, but in the vibrant city of Saigon, the coffee wave has been elevated with brands following the specialty coffee philosophy, also known as the third wave of coffee. One of these brands is Là Việt. Stepping into this coffee shop, you don’t just simply enjoy a delicious cup of coffee, you experience coffee culture itself.
In Da Lat, Là Việt appears as a miniature coffee workshop, where visitors can witness various stages of roasting and coffee preparation. In Saigon, however, Là Việt is located in alleyways, where coffee culture is closely tied to alleyway culture, allowing visitors to immerse themselves in a calm atmosphere that emphasizes sharing.

—